16 Jul 2011

The Wall Project - Competition for emerging artists‏

Hello Everybody! Competition time now, it's a chance to get some publicity and some art space, with the Havana Club, Wall Project at East London venue Rich Mix. So if you want to be part of a South American inspired project at a trendy Bethnal Road venue look no further than this comp. Whether you're a mohito maniac, a rum and coke lovely or simply a pirate with a taste for fine Cuban rum, get inspired by the beautiful city of Havana and submit before the 5th of August to have a chance at being part of their line up of live events and having your work displayed from August to October.

Havana Club is pleased to announce
The Wall Project @ Rich Mix

Summer Season Winner : LXOne

See the finished Wall at Rich Mix from now until August
Enter for the final Wall Project to showcase your art between August – October

Havana Club, the authentic Cuban Rum and cross arts centre Rich Mix have collaborated to present the Havana Club Wall Project. The Project is an art competition that will allow emerging talents to gain exposure in one of East London’s cultural hotspots. The twelve-month project includes three commissions launched by three live events, hosted in conjunction with the start of Rich Mix’s new seasons.

The Havana Club Wall Project is a celebration of the unique spirit of the Cuban city of Havana. It will embody the unique and inspiring attitude that reflects the true values of the Cuban capital - humanity, spontaneity and creativity - all of which are synonymous with authentic Cuban rum.

The Summer Season application received many exciting interpretations on the true values of Havana and the final winner was LXOne.

"I've used shapes and symbols that refers to my work and interpreted the brief using colour and movement. Orange is for the sun, red is for the passion and yellow is for the happiness - all characteristics I see in Cuban humanity. The geometrical patterns convey both accurateness but also spontaneity with my use of the arrow. The value of creativity can be seen in the finished product from submission to completing my work and the whole creative process been something I have hugely enjoyed having the opportunity to do" - LXOne

Entries for the final wall are submitted by e-mail to visualarts@richmix.org.uk, a selection will be posted on the Havana Club UK and Rich Mix facebook page to invite public feedback.

Entries must be submitted by:
Friday 5th August - with the winning wall design on show from August to October 2011

For further enquiries please contact Manuel Suarez
manu@theneonhub.com or 0207 460 5359

About LXOne
His work is part geometrical and part illustrative and his influences are Varsarely and Warhol in his techniques and Haring in use of acrylics. LXOne has inherited the arrow symbol as a way to express movement, choices and distortions within our daily life.

About Havana Club
Havana Club is the second largest international rum brand in Europe, and third largest worldwide. Key to Havana Club’s success is its authentic Cuban origin, and the recognised quality of its rums, all of which are aged, hence the use of the word “Añejo” – aged - on the bottles. 

About Rich Mix
Located in the heart of East London, Rich Mix offers live music, film, dance, theatre, spoken word, education, and a range of creative activities for people of all ages and all cultures. We are proud to be an organisation where all profits go back to support our education programme for young people, our community activities and to help us nurture new and emerging talent.

35 – 47 Bethnal Green Road
London, E1 6LA

020 7613 7498

About Pernod Ricard UK
Pernod Ricard UK is part of the Pernod Ricard Group, co-leader of the global wines and spirits industry. Globally, Pernod Ricard now represents 91 million cases of spirits and 25 million cases of wine, and owns 19 of the world’s top 100 brands.
Pernod Ricard UK has identified the following key brands in the UK market: ABSOLUT, Campo Viejo, Chivas Regal, G.H. Mumm, Havana Club, Jacob’s Creek, Jameson, Malibu, Martell, Montana, Pernod, Perrier-Jouët and The Glenlivet. Pernod Ricard UK is a member of The Portman Group promoting responsible drinking. http://www.drinkaware.co.uk/

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Rich Mix facebook

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